A Message From Nordens Chairman – Stand Up For Your Business

We are in lockdown, the days are short and it seems to continuously be raining….. but for the first time in what feels like forever, it feels like there is light at the end of the tunnel with announcements about vaccines, improved testing and economic forecasts.

However, how are all of these positives going to help you and me as business owners.

My first question is how long will the restrictions affect my business?
If we look back at Lockdown 1, the severe restrictions continued for longer than we initially expected and this was followed by lower level restrictions. However, all of the restrictions affected our ability to run businesses.

In all likelihood any vaccine, will not have been sufficiently distributed to substantially reduce restrictions before March or April 2021. That’s at least another SIX months !!

My second question is when are you going to wake up from daydreaming?
Do you want to allow yourself to be a victim of the restrictions and just passively wait for them to end before running your business “normally”, or do you want to stand up and be counted and make it work properly now!!

Regardless of my beliefs as to whether the lockdown and other restrictions are necessary, its important that you appreciate I am not suggesting anyone should break the law.

Our businesses are too important to us, to just stay in passive mode. We need them for our income, to provide a roof over our heads and put food on our tables, for our families.

Don’t hibernate for the winter!
During Lockdown1, too many business owners just accepted their fate by taking it easy in the sunshine, gardening, relying on furlough and taking mortgage repayment holidays. Basically, putting their company in to hibernation.

At the same time, I also saw other business owners being extremely proactive, working out how to pivot their businesses, being creative with their marketing and really taking the opportunity to move their business forward.

Wake Up From The Day Dream
I totally accept that in the current economic conditions, it’s difficult, but we all need to wake up from this dream and take control of our businesses.

Even with the improved economic forecasts showing predicted growth for 2021 at 5%, unemployment is going to rise steadily to levels not seen since the 1970’s and Insolvency practitioners are getting themselves ready for high levels of business failures over the coming months.

If you lose your business, what are you going to do, with high levels of unemployment and business failure. The answer would probably be re-establishing a smaller version of what you already have, that doesn’t work.

You may think I sound a bit negative, but that’s because it’s so important for us all to wake up, be positive, and do something about it now!! So the big question is, what else should you do?!

Take Control
You should be in control of your business’s financial position to totally understand how the business operates, especially focusing on breakeven points, control of expenses and cashflow.
How to Survive
Create a strategy for survival, so that the business has sufficient finances and resources to continue trading, with potentially lower levels of income and restricted cash flow
Copy Successful Ideas

Research successful competitors and businesses in other sectors, to see what they are doing and determine how you can copy what they are doing !!

We have all seen the examples of restaurants which during lockdown1 started a takeaway and delivery service. I recently went to a well known local restaurant, who were turning over more than they ever had done, by creating more sittings during the day with shorter sitting times, so that even with restricted tables, they have created more.

To conclude, I really believe that if you are going to stand up for your business and create the life you deserve, you need to change your mindset…….why wait for some future event, make it happen now !!

Contact us on 02085300720 or email businessdevelopment@nordens.co.uk

 
Beyond Accountancy

At Nordens, we're more than just accountants - we're business experts who can help you achieve your biggest goals.

Nordens Strategic

Our specialist strategic division at Nordens boasts some of the leading entrepreneurial business minds in the country. We cater towards delivering consistent success stories, whilst helping businesses achieve above and beyond their initial goals.

Through highly-tailored guidance, coaching and advice, Nordens Strategic are able to define exactly how your business can reach new levels of success.

Regardless of how you define ‘success’ for your business, our strategic service is guaranteed to bring about real and lasting change. By partnering with some of the UK’s top business coaches, we’ll steer you along the path to a greater future.

Accounting 2 You

Every business, no matter how big or small, needs to make the right decisions, and how to best manage your accounts can put huge question marks over your business. Accounting2You is here to take that pressure off and provide you with all the answers you need.

Our bookkeeping branch offers a fully inclusive, comprehensive service that you can trust. Since 2005, our specialist bookkeepers have been successfully managing the accounting of both individuals and small businesses.

With experts in payroll analysis, credit control and financial recording, Accounting2You will lead your business efficiently, and with real purpose, towards a prosperous future.

Voted as EXCELLENT - 9.9 out of 10 based on 167 reviews

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Chris Dyer

Director - Metro Bank

Nordens are always very easy to deal with and extremely professional and efficient. I would have no hesitation in recommending them to my clients for their accountancy needs, no matter how complex they may be.

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Jamie Brown

Co-Founder - Chicmi Limited

Very good to work with - the team go above and beyond to make the accounts easy and efficient. They're all super friendly and a joy to work with.

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Simon Rose

Director - Rose Opticians

I have been using Nordens Chartered Accountants for 5 years and very happy with the service provided. All members of the team are very knowledgeable and have a wealth of experience which has proved very beneficial to my organisation

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Rebecca Bossick

Founder & Director - Physio LDN

Very easy to contact and put me in touch with the right person whenever I need to ask any questions. Extremely knowledgeable and can help me manage my various businesses whenever I need.

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James Aconley

Principal - Pauline Quirke Academy

Great accountants, always available to offer advice. The team have transformed my business.

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Christopher Wilce

Founder - Dataphone

Having worked with Nordens over the last 5 years, not only to look after my annual accounts but they have also provided outstanding professional advice. They have guided me through a Company share buyback with clear and objective advice. We have also been using Nordens strategic services for a couple of years, which has helped bring about significant improvements that exceeded my expectations. With experience of working with several local accountants over my 29 years in business, I’m very pleased with the service I have received from Nordens.

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Dave Hodges

Director - Linekers

Trusted our business with Nordens for over 10 years now and watched the company grow into the successful innovative business it has become today. Deservedly so. Every aspect of financial advice we need is always given promptly and with a smile. We have total confidence in all aspects of advice Nordens give. If you are looking for accountants, its a no brainer!

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Tony Charles

Founder - Foundation Sports Limited

A fantastic, modern, vibrant firm that care about the clients and their staff in abundance. It is rare to find an Accountancy firm with such vibrance and focus and relationships. It is no wonder they win award after award in their field.

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Peter Horlock

Managing Director - Prime Time Boilers

I have been with Nordens for many years now and they are a great accountants.

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Simon Cushing

Founder - Vivid Finishes

We have used Nordens for the last 5 years and have had a great service throughout. The guys are very passionate about what they do and have played a part in the growth of our company, highly recommended.

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Andrew Martin

Managing Director - AMD Interior Architecture

Great Service at Nordens from a friendly very approachable team Particularly Kirsty Willis and Joe Sword who have been helping us since we started the business in 2016.

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James Robinson

Director - Forma London

Nordens provide a first class service. We moved to Nordens last year and have been impressed with the level of service provided. Keep up the good work!

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  Why I Founded Nordens
Accounting 2 You

In November 2002, having sold our other business interests off earlier in the year, I decided to set up Nordens Chartered Accountants. The easy part was knowing how to do it, as I had established and built a smaller practice a few years earlier. The difficult part, for me, was not following the traditional accountancy path. Having run businesses, both successfully and unsuccessfully, I wanted to help business owners resolve their short term problems and work with them to achieve their longer term goals. Business has always been my interest and I love that I can help business owners achieve what seems like the impossible every single working day.

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Mark Norden
Founder

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