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James Fowler in our Accounts Team recently stumbled upon this short story, which we’d like to share with you…
Imagine that you’re walking through the woods, and you come across a lumberjack trying to saw down a tree. He’s exhausted from working for hours and is swearing and cursing in vain.
You ask him, “What’s the problem?”
He responds, “My saw’s blunt and won’t cut the tree properly.”
Slightly puzzled, you suggest that he takes a break to sharpen his saw.
“But I don’t have time to sharpen my saw, I’m busy sawing, I don’t have time to stop,” the lumberjack responded.
So, what does this story of a lumberjack and his saw have to do with you and your business?
Often business owners get stuck in the rut of working in their business.
They do the same thing day in, day out, and in the end get the same results. And then they wonder why their practice isn’t growing, or why their debtors are still sky-high, or why their clients are always complaining.
Then somebody like the team here at Nordens comes along and tells them, “You need to spend more time working ON your business if you want to get different results.”
And their response?
“I’m too busy working, I don’t have time for that.”
And so, the cycle continues…
The definition of insanity is doing the same thing over and over and expecting different results. If you want to break the cycle, you need to carve out time to sharpen your saw.
We’re experts at helping business owners to hone their skills and maximise the profitability of their businesses without sacrificing their work/life balance. When we say we can help you take your business to the next level, we’re not joking – it’s achieveable. If you’d like to find out how we do that, give us a call on 020 8530 0720 or email email@example.com.
Our thanks to accoa.co.uk for sharing the story!
At Nordens we're more than just accountants, we're business experts who can help you achieve the biggest goals.
Our specialist strategic division at Norden’s boasts some of the leading entrepreneurial business minds in the country. They cater towards delivering consistent success stories for businesses looking to achieve all their goals and more.
Through highly tailored guidance, coaching and advice, Norden’s Strategic are able to define exactly how your business can attain new levels of success.
Regardless of how you define ‘success’ for your business, our strategic service is guaranteed to bring about real and lasting change. By partnering with some of the UK’s top business coaches, we steer you along the path to greater future.
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In November 2002, having sold our other business interests off earlier in the year, I decided to set up Nordens Chartered Accountants. The easy part was knowing how to do it, as I had established and built a smaller practice a few years earlier, the difficult part was not following the traditional accountancy path. Having run businesses, both successfully and unsuccessfully, I wanted to help business owners resolve their short term problems and work with them to achieve their longer term goals. Business has always been my interest and I love that I can help business owners achieve what seems like the impossible every single working day.
Our limited company accountants have a range of qualifications from The Institute Of Chartered Accountants (ICAEW) to the Association of Chartered Certified Accountants (ACCA). They follow the bye-laws, regulations and ethical guidelines of the ACCA and we are an ACCA accredited employer. We are also accredited by Professional Passport for our Umbrella and accountancy services.
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