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Strategic planning is important for your business because it provides a sense of direction and outlines measurable goals to keep you and your business on track. In order to make the most of strategic planning, your business should give careful thought to the goals it outlines and then back up these goals with realistic measures for evaluating results.
Here are three tips on how to create business goals and things to consider:
Plan Strategically: The goals you set for your business will be unique to your particular operation. Goals can include income or customer growth, market expansion, implementation of a new promotional strategy or development of a new product or service. All goals should be reasonable, achievable and measurable, as well as relevant to your business. Once you have goals established, assign them to an owner and prioritise them. The assigned priority could be driven by budget or business-building need.
Stick to Deadlines: Establish reasonable deadlines, and resist the urge to change them unless extreme circumstances warrant. Missing deadlines can result in additional project costs and slowed productivity. Encourage your team to meet their deadlines.
When to Deviate: Changes in your team, in your budget or in economic or market conditions may change the validity of your goals. While having specific goals and deadlines in place is representative of smart business operations don’t be so rigid in your planning that you lose the ability to be flexible when necessary. Periodically re-evaluate your operating strategy and goals to ensure they are still appropriate to your long-term business plans.
As a business owner, you can gain an advantage over your competitors by developing business goals. Developing a plan helps you assess your market, plan your course of action and devise specific ways to help you achieve desired outcomes. This approach can also keep your team members focused and on track, which can give you the added advantage of increased productivity.
As you would expect, many of our clients have been through the process of putting in place a strategic plan or asked us to help organise their business. If this is something you feel you should be considering, please feel free to get in touch. You can see more about our dedicated Strategic Planning Service here, or call us on 020 8530 0720.
At Nordens we're more than just accountants, we're business experts who can help you achieve the biggest goals.
Our specialist strategic division at Norden’s boasts some of the leading entrepreneurial business minds in the country. They cater towards delivering consistent success stories for businesses looking to achieve all their goals and more.
Through highly tailored guidance, coaching and advice, Norden’s Strategic are able to define exactly how your business can attain new levels of success.
Regardless of how you define ‘success’ for your business, our strategic service is guaranteed to bring about real and lasting change. By partnering with some of the UK’s top business coaches, we steer you along the path to greater future.
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In November 2002, having sold our other business interests off earlier in the year, I decided to set up Nordens Chartered Accountants. The easy part was knowing how to do it, as I had established and built a smaller practice a few years earlier, the difficult part was not following the traditional accountancy path. Having run businesses, both successfully and unsuccessfully, I wanted to help business owners resolve their short term problems and work with them to achieve their longer term goals. Business has always been my interest and I love that I can help business owners achieve what seems like the impossible every single working day.
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