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No one can say the first three months of this year haven’t been action-packed. And for some, it’s been emotional. In January Carillion went under but GBP surged against the USD, reaching more than $1.40 for the first time since the June 2016 referendum. In February we had our best Winter Olympics yet, and Elon Musk’s SpaceX launched its rocket (and his Tesla) into space. In March we learned that the Brits are not sheep where fashion’s concerned, as 76% of us buy what suits us, not ‘what’s on trend’ (Kantar World Panel) and, surprisingly for many, we also learned about the importance of sandpaper on a cricket ball to generate reverse swing. And then there’s always Brexit.
But it would be remiss of us not to mention President Trump. And here’s some good news from the US: stock markets have hit record highs, oil prices remain low, consumer and small-business confidence is buoyant, and inflation is under control. President Trump may be the most unpopular UK president ever, and his staff churn rate may be particularly high, but economic expansion has been steady.
If the business of running a country has firm foundations, it makes everything else operate more smoothly. Same goes for the business of running a business. But when companies focus on short-term prospects and quarterly returns to please shareholders, at the expense of the long term objectives, then the foundations are unlikely to remain rock solid. We agree with Jeff:
“Proactively delighting customers earns trust, which earns more business from those customers, even in new business arenas. Take a long-term view, and the interests of customers and shareholders align.” Jeff Bezos, CEO, Amazon
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In November 2002, having sold our other business interests off earlier in the year, I decided to set up Nordens Chartered Accountants. The easy part was knowing how to do it, as I had established and built a smaller practice a few years earlier, the difficult part was not following the traditional accountancy path. Having run businesses, both successfully and unsuccessfully, I wanted to help business owners resolve their short term problems and work with them to achieve their longer term goals. Business has always been my interest and I love that I can help business owners achieve what seems like the impossible every single working day.
Our limited company accountants have a range of qualifications from The Institute Of Chartered Accountants (ICAEW) to the Association of Chartered Certified Accountants (ACCA). They follow the bye-laws, regulations and ethical guidelines of the ACCA and we are an ACCA accredited employer. We are also accredited by Professional Passport for our Umbrella and accountancy services.
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