Business Coaching

If you have a company or business, you might be interested to know what business coaching is and the applications it has within the scope of an organisation.

Did you know that thanks to a good coach, you can make your workers get more involved in the work? Or if you yourself have a problem with the direction of your company, they can help you achieve a higher level of productivity? But what does it consist of and how else can it help your company?

What is business coaching and what does a coach do?

Coaching refers to setting up a new way of learning through ‘knowledge management’, which enables professionals to optimise their work and role within a company. In addition to attending to the achievement of goals and improvements in areas related to everyday life, coaching has benefits in their general skills in the workplace too.

In short, we can understand coaching as practised by Norden’s, as a phenomenon that serves both the purposes relative to the HR of an organisation, as well as the workforce and personal scope of those who undergo the process. It makes possible the transfer of certain knowledge, in order to achieve the best version of a company and its components.

It is a process in which objectives must be carried out, according to the aspects that the company must strengthen to perform its functions as efficiently as possible.

On the other hand, the coach or mentor will be in charge of guiding the professional/s in the way of self-analysis, discovering their abilities and the implication of them in the growth of the company. Therefore, the coach will be a person with vast experience in the field in which the activity of the organisation is inserted, which will be responsible for advising, guiding and serving as an example during this process.

Frequently Asked Questions

What does a coach really do?

Coaching is an integrated method of actions (direct, instruct and train) oriented to a certain person or group of people to improve their performance or develop some specific skills. There are lots of methods and types of coaching. Among its techniques may include motivational talks, seminars, workshops and supervised practices.

Generally, coaching seeks to build skills such as communication, problem solving, teamwork or sales. It is also frequently used to improve personal characteristics such as impact or assertiveness.

The first purpose of coaching is to raise a person’s level of awareness, so that they can see their problems and / or goals clearly. As soon as you notice what is in the way, you will know exactly why it has not had the expected results.

The second purpose of coaching is to get that person to take action.

The coaching process is based on the premise that the coachee (who receives the coaching) is the person who has the best and best information to solve the situations they face. Instead of teaching, the trainer facilitates the mentee to learn from themselves.

How does business coaching help employees?

This type of coaching is aimed at promoting the efficient development of internal communication, optimisation of work performance, empowerment and scope of team goals, etc.

In short, it is about training employees to be involved and committed to work towards group and positive attitudes, resulting in better management of internal conflicts.

The goal of Norden’s business coaching is to increase the performance of the staff within the organisation in their daily environment.

The benefits of business coaching covers the entire set of workers within an organisation, regardless of the nature of their work or the department or hierarchical level to which they belong.

What areas do Business Coaches normally work in?

General Planning: The coach works with the team in the stabilisation and development of strategic planning, marketing planning and promotions, financial management and general planning of administrative matters and your staff.

Marketing and Promotional Planning: The coach helps in developing and implementing a promotional action plan, an advertising plan and the generation of prospects that you will choose so that you and your team can implement it and reap good results.

Financial Planning: In this part your coach will help you understand and interpret your company’s statements, financial management, costing strategies, among others. It is important to mention that your coach is not a consultant or tax advisor.

Execution of strategies: This is one of the most important phases since the materialization of the strategies that you and your team plan, will depend on whether they are executed effectively or not. Your business coach will guide you and your team on a regular basis to carry out what was planned and thus achieve all the goals and objectives that you and your organisation raised from the beginning.

What is Executive Coaching?

Executive coaching is defined as the task of redirecting the professional behaviours and capacities of intermediate or high command roles within the organisational level of a company, that is to say, it is oriented towards managers or professionals who have others under its supervision.

The objective of this kind of coaching is to achieve a higher level of productivity in their daily tasks, ability to manage work pressure and consolidate the personal and work environment. It seeks to refine and update the commitment to change behaviour and the role within the company.

Another advantage of resorting to executive coaching by Norden’s is the improvement in efficiency, performance and productivity of the organisation, because it promotes values ​​by which companies build relationships of trust, attitudes based on responsibility and commitment of their employees, which they strive to direct their work towards the achievement of results.

What are the benefits of Commercial and Sales Coaching?

• Increase employee motivation, proposing exercises that aim to achieve success in operations. In this way, a motivated worker is much more efficient.

• It improves the autonomy of sales teams, so they can make decisions for themselves without depending on other departments.

• It allows the design of action protocols to improve the relationship with customers and their predisposition for purchase, which increases the chances of capturing the sale.

• Improves sales techniques, which translates into a greater number of operations closures and of course a greater benefit for the company.

• Reduces frustration on the part of the sales team when they do not get a sale, which allows a greater tolerance to failure and better performance in future operations.

• It allows customer loyalty through specific techniques and the management of incidents that may arise in the processes.