It doesn’t take guts to develop a brand personality or a campaign that looks like everyone else’s, just a strong desire to blend in. And that’s why supporting Nordens as their PR consultant is a godsend; they’re an exceptional team of businessmen and women who stand out by being outstanding. I work with them to perpetuate the environment that helps their brand flourish and their reputation soar.
And protecting reputations, the foundations on which brands and their personalities are built, is my stock-in-trade. Warren Buffett said, “It take 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” And I do.
I learned my craft with ad agency Ogilvy, where I travelled the world on global accounts, before joining PR consultancy Consolidated Communications, to concentrate on the Disney brand. In 2009 I set up my own PR-led marketing communications consultancy.
I’m an avid cinema-goer who loves skiing. I just wish I was as good at the latter as I am at the former.
Branding, communications strategy, reputation management